Monday, October 8, 2007

After Samsung and Motorola, NTT DoCoMo

watchAs was the case of Samsung and Motorola, the entry of NTT DoCoMo in the world of electronic ink is far from insignificant. The telecommunications giant exhibited at CEATEC Japan 2007 the prototype of a mobile phone that uses electronic ink to display its keys.
This is the proof that a sustainable business model is under study, if not confirmed. This new technology allows the manufacturer to make its productions "neutral": the phone keys will adopt the language, the size and soon the layout chosen by the user, which will provide a great degree of flexibility in terms of ergonomics (contextual menus and key in, variable key size, etc.) and will require far less financial, technical and computing resources than fixed buttons. In an industrial sector where products are sold in hundreds of millions, NTT DoCoMo's foray demonstrates, if a
demonstration was really required, the maturity of electronic ink and paper technology, in particular that of SiPix Imaging. But it may also be a means for Japanese corporations to recover leadership in this fast-growing field.